UniqueLee Creations

For this project, I had the honor of designing her website and crafting custom social media templates and content, including a campaign for one of her biggest celebrity clients: Taraji P. Henson. Taraji’s team reached out to Jillian for custom-designed shoes made specifically for Oprah Winfrey, YES, thee Oprah Winfrey.

Working with Jillian Lee, the brilliant mind behind Uniquely Creations, was an unforgettable experience. As a master bling shoe designer, Jillian meticulously hand-places every jewel to create one-of-a-kind masterpieces. Her attention to detail and commitment to excellence is unmatched.

This is a photo of her very first website, a lot has changed but I'm happy to say I was apart of the company from the very beginning.

< Visit Website

This project required sleek, high-fashion visuals that captured the essence of luxury, glamor, and individuality everything the Uniquelee Creations brand represents.

This wasn’t just another project. It was a defining experience that reminded me of the impact thoughtful, strategic visuals can have on both a brand and a designer.

Jillian Lee needed a strong digital presence that matched the high-end, handcrafted artistry of her custom bling shoes. The goal was to create a luxurious, professional, and visually captivating brand identity online especially with the spotlight from celebrity clients like Taraji P. Henson and Oprah Winfrey. Our work focused on enhancing brand credibility and appeal for both existing and high-profile clientele.

< Watch the news highlight on UniqueLee Creations

Impact

This project was a milestone not only for Uniquely Creations by Jillian Lee but for me personally as a creative professional. Designing a platform that matched the luxury and precision of Jillian’s handcrafted bling shoes was both challenging and inspiring.

The moment her brand was selected by Taraji P. Henson’s team to create custom shoes for Oprah Winfrey was surreal and knowing that my work helped support and elevate that moment made it even more meaningful.

Client: Uniquely Creations by Jillian Lee
Industry: Luxury Footwear / Custom Bling Design

Deliverables:

Custom Website Design
- Clean, glamorous design layout
- Mobile-optimized and user-friendly interface
- Product gallery and custom order information
- Contact and inquiry forms
Social Media Design & Management
- Branded Instagram templates (quotes, product showcases, testimonials)
- Post designs created specifically for celebrity campaigns
- Content design for the Taraji P. Henson x Oprah custom order rollout
Creative Direction & Strategy
- Visual brand tone setting: luxury, sparkle, exclusivity
- Hashtag strategy and content themes for Instagram
- Brand voice alignment across platforms

For Jillian at Uniquely Creations:

A polished and professional brand presence ready for high-profile attention
Increased inquiries and visibility in the luxury fashion space
A streamlined customer experience from website to social media
Stronger brand credibility that led to more celebrity exposure

For Me:

The opportunity to work on a project tied to two major cultural icons, Taraji P. Henson and Oprah Winfrey
A boost in confidence, creativity, and purpose as a visual designer
Proof that the work I create can help propel a brand to the next level
A reminder of why I love what I do, bringing powerful visions to life through design